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Research papers

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


Research papers

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008
Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips
Companies: Ipsos MRBI, American Express Company
April 9, 2008
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Citation

Hong, Yan and Phillips (2008a, April 09). Inside the afluent space. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/inside-the-afluent-space